Jelena (she/her) is ERA’s Communications and PR Officer, combining her background in design with a growing focus on strategic communication and public relations. In her role, she supports the planning and execution of ERA’s external messaging—working on social media content, campaign materials, website updates, and outreach strategies. She is also responsible for all aspects of ERA’s graphic and brand design, ensuring visual consistency across platforms and materials.
While relatively new to the field of PR, Jelena draws on more than a decade of experience in graphic design and visual communications, working with clients and organisations across Europe and beyond. Her ability to translate complex ideas into clear, engaging, and accessible content makes her a valuable asset to ERA’s communications team—especially in bridging design, strategy, and advocacy.
Her work is driven by the belief that communication—whether through visuals, language, or tone—can create more inclusive and accessible spaces for political engagement.
“I’m learning to navigate PR from a place of curiosity, care, and creativity. Coming from the design world, I’m used to thinking about how things feel and land—not just how they look. I care deeply about clarity, tone, and the emotional texture of communication. At ERA, I get to keep asking those questions while contributing to a space that’s grounded in both activism and care—and learning from a team that’s collaborative, regional, and values-driven.”
